AFFORDABLE SMALL BUSINESS MARKETING THAT WORKS

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There are countless services that offer to get you leads, promote your business online or manage your social media marketing.  Despite all their best intentions, many of these services just fail to deliver the results they promised, leaving the business owner with no results after having wasted hundreds or even thousands of dollars. 

These tools work, but more often than not the wrong technology is being applied to the situation for that business and the expectations are not set properly.  This results in disappointment, lost money and your business stuck right back where you started. 

After spending over a decade working with small businesses in person doing tech installs and smart automations,  our clients would always ask us if we could help them with their websites and online marketing efforts.  We would discuss what they've done in the past that has worked, what failed and which companies they had success with, as well as some recommendations based on our experience. 

Over time we curated a handful of the best services that kept coming up over and over again with amazing results and affordable prices. We partnered with these companies to be able to offer their services to our clients. In this quick guide I'll explain what methods have the highest success rate for small businesses we've worked with. 

These days most people looking for a small business to patronize are not going to the yellow pages.  They won't remember a flyer you sent in the mail, most of those just end up in the trash.  Unless they already have a reference from a friend or family, most people are going straight to Google or another search engine. 

The number one thing I see most small businesses fail at is not putting any effort into showing up on the front page for high value keywords in their specific city or zip code.  Not all keywords are built the same, some are more research type keywords from people just looking around.  Other keywords are typed by individuals that are looking to buy something or sign up today.  We found the best service to help with SEO and making sure you rank high when people are searching using these high value keywords. 

Previous clients who have already done business with you are a gold mine that most small business owners don't even capitalize on.  These are going to be the cheapest people to market to if you've laid the right foundation and collected their contact information. 

There are extremely lucrative tools that can send automated campaigns by text or email to generate business whenever you need it.  There are some amazing text and email marketing services that cost very little, but allow you to generate thousands of dollars if used properly.  Our favorite provider sets everything up for your business based on decades of experience working with other busiensses to maximize the value of your clients in a clean, compliant way that your customers will appreciate.  They have a free trial you can check them out here. 

Online marketers have mastered this, but most small business owners don't have anything in place that attracts leads and builds them an organic audience.  Most just get by on telling people what they offer, why they're better, making even because they're cheaper.  This has worked and will continue to work so most business owners just keep doing that and don't even look at what has been discovered and implemented over the past 15 years or so by the most successful businesses. 

They put up a website offering their services and wait for calls or hope people want to come spend money with them right away.  Internet marketers realized that most of those people who came to your site were probably interested in buying something, but they maybe get distracted, maybe shop around and might forget about your business later, so they offer something for free to capture an email address or phone number. 

Small business owners almost never offer a coupon, or free guide on the problems they sold in exchange for an email address.  Most people who come across your business won't buy anything, but by offering something so you collect their contact info, you're able to stay in touch and market to that person multiple times throughout the year.  Just doing this one step can 5x your conversion rate from website visits and multiple your revenue from your existing customers by getting them back in your store.